CyberLink today launched the latest in its DVD player software CyberLink PowerDVD 9, which is offering DVD upscaling technology. PowerDVD 9 feature highlights include the new TrueTheater Technology, which is offering DVD up-scaling to HD-like quality Cinema Mode for watching Blu-ray Discs via Windows Media Center. It is a suite of advanced video and audio enhancement technologies such as the "TrueTheater HD" that up-scales DVD video for HD-like results and the "TrueTheater Motion" that up-converts DVD video frame rates for smoother playback. In additon, the "TrueTheater Stretch" technology stretches video without image distortion, while the "TrueTheater Lighting" enhances video image for a brighter, clearer movie. Last but not least, the "TrueTheater Surround" creates multichannel audio output for conventional stereo speakers.
Audio
- New! - Dolby Digital Plus*
- New! - Dolby TrueHD*
- New! - DTS-HD*
- DTS-ES* DTS Neo:6 (Discrete, Matrix)*
- DTS 96/24**
- AAC 5.1 Channel support**
- DTS**
- Dolby Digital 7.1
- Dolby Digital EX**
- Dolby Pro Logic IIx**
- Dolby Headphone**
- Dolby Virtual Speaker**
- TrueTheater™ - Surround (Multi-channel Environment Impression Mode)
- TrueTheater™ - Surround (Virtual Speaker Mode)
- TrueTheater™ - Surround (Headphone Mode)
- MLP lossless**
- SRS TruSurroundXT**
- Pitch scaling technology
- Audio equalizer presets
- Audio visualizations
- Direct 96/24 output
- MP3, WAV

Video
- New! - SMPTE VC-1 High-Definition Video*
- MPEG4 AVC (H.264) High-Definition Video**
- TrueTheater™ - Lighting (Adaptive lighting for video quality enhancement)
- TrueTheater™ - Stretch (Non-linear stretch technology)
- Video smart de-interlacing

Playback Formats
- New! - BD-ROM (Blu-ray Disc) playback*
- New! - BD-RE (Blu-ray Disc) playback*
- VCPS for DVD+VR with content protection
- CPRM for DVD-VR with content protection**
- DVD-Audio**
- External subtitles
- DVD files (DVD-Video, DVD-VR, DVD+VR) from any folder in your hard drive

Advanced Features
- New! - Movie Collection Support
- New! - Movie Remix
- New! - Integration with MoovieLive Service
- UPnP Support - Access your media from a Home Network**
- Say-It-Again - Automatically repeats the last movie scene
- See-It-All - Automatically speeds playback to show as much of the movie as possible
- Read-It-Clearly - Moves subtitles from the viewing screen
- Available in Ultra Edition (Blu-ray Disc) only
- Available in Deluxe version and Ultra Edition (Blu-ray Disc)